DAVID LIARD

This individual has demonstrated mastery in the customer-centric approach of 'Sales as a Science.'

They have applied the fundamental concepts to every phase of the sales cycle, encompassing

question-based discovery, storytelling, demoing, creating proposals, trading, and securing

commitment. Their proficiency ensures a deep understanding and effective implementation of

these concepts, leading to enhanced sales processes and outcomes.

This individual has demonstrated mastery of the customer-centric approach to sales and success management. They

have proven their ability to apply modern coaching techniques and a data-driven approach to consistently coach teams

for impact. This includes establishing a coaching culture, facilitating role-plays for skill building, and managing candid

conversations. With this knowledge, they are well-prepared to implement effective coaching strategies and foster a

customer-focused environment in sales and success management.