JOSH RUFF

74732178

June 1, 2023

Winning by Design Revenue Academy

No.

Issued:

This person has demonstrated mastery in identifying and addressing customer

indecision in the sales process by applying modern, data-driven techniques –

including understanding when and how to disqualify opportunities due to indecision,

how to offer recommendations to overcome decision overwhelm, how to limit

ongoing due diligence, and how to take risk off the table and reduce buyer fear.

OVERCOMING CUSTOMER INDECISION WITH THE JOLT EFFECT