THOMAS FARLEY

89390816

No.

Issued:

Issued by the Winning by Design Revenue Academy Training Program - TEST

December 12, 2023

Winning by Design Revenue Academy

SELLING

This person has demonstrated mastery of strategic selling into

enterprise accounts by applying the fundamental concepts to deliver

impact across the customer journey – including maximizing the value

of opportunities, identifying buyer roles, creating, mutual action plans,

running stakeholder meetings, and crafting compelling proposals.

80326870

August 21, 2023

Winning by Design Revenue Academy

No.

Issued:

This person has demonstrated mastery in identifying and addressing customer

indecision in the sales process by applying modern, data-driven techniques –

including understanding when and how to disqualify opportunities due to indecision,

how to offer recommendations to overcome decision overwhelm, how to limit

ongoing due diligence, and how to take risk off the table and reduce buyer fear.

OVERCOMING CUSTOMER INDECISION WITH THE JOLT EFFECT