Insight Engineering

After gaining a solid understanding of the Data Model in Revenue Architecture, and transforming data into a standardized dataset in Bowtie Analytics, Insight Engineering is the third and final course of the three-course bundle. As a GTM professional, a significant aspect of your role involves comprehending the data and extracting insights about your business. Subsequently, it becomes imperative to foster synchronization among other leaders in revenue to ensure the entire organization is progressing cohesively. This necessitates proficiency in data analysis, the ability to formulate and pursue hypotheses, and ultimately crafting a coherent and captivating narrative that can serve as the foundation for discussions with executives. Within this course, we leverage these capabilities to address the pertinent GTM challenges at hand.