SARA EKLUND

Building on the fundamental principles of recurring revenue from the Revenue

Architecture course, this individual has exhibited expertise in transforming data into

standardized datasets, forming the basis for business analysis and benchmarking

initiatives. They have mastered how to delineate crucial metrics, establish calculation

methodologies, and employ spreadsheet techniques for normalization, while

interpreting data within the framework of industry benchmarks.

This individual has demonstrated expertise in comprehending data and extracting business

insights, culminating their journey through a three-course revenue architecture mastery

program. With a deep understanding of recurring revenue models and data transformation

techniques, they have acquired the skills necessary to foster synchronization among revenue

leaders. Their skills in data analysis, hypothesis formulation, and crafting engaging narratives

enable them to effectively address pertinent GTM challenges. As a master of revenue architecture,

their expertise is pivotal in driving discussions with executives and shaping strategic decisions.